OUR TEAM IS Mission-driven with AN independent spirit.

WE COME TOGETHER TO WORK TOWARD ONE common GOAL: NORMALIZING SUSTAINABLE BUSINESS PRACTICES.

Founded by Jeremy Tran, a PRWeek Asia Awards winner, Sainha is a team of future-minded business consultants and marketing specialists spanning 15 time zones.

We draw on decades of international experience with world-leading brands such as Gemfields, Cartier, Fabergé, the Esteé Lauder Companies and Burj Al Arab Jumeirah to advance businesses that champion social responsibility and environmental sustainability.

We are part of world-leading climate action communities: Positive Luxury Impact Network, the Ellen MacArthur Foundation Community, and Creatives for Climate.

We collaborate with partners and clients on a shared mindset: purposeful yet open-minded, agile yet structured, and strategic yet actionable. 

  • “Courtesy of Jeremy’s suggestions, we were delighted to work across several China-focused marketing initiatives, including partnering with influential KOLs to deliver localised content, teaming up with Art 21 to align with the art world, holding a series of masterclasses in China and hosting media at our mine trips in Africa. Our events were always well attended, and all initiatives and events have yielded extensive coverage.

    A particular highlight was working with Jeremy and team on a consumer research report (Sustainability: The Future of Coloured Gemstones in China), which was an excellent initiative for us as it helped to further consolidate our leadership and authoritative positioning within the gemstone industry and underpin our responsible approach to mining.”

    Emily Dungey – Marketing & Communications Director – Gemfields

  • “Jeremy is a solutions-oriented, go-getter. He has an infectious, can-do attitude and brings that to every role. He has a passion and proven knowledge in understanding and marketing to China’s consumers – whether that be young Gen-Z or its Ultra-High Net Worth Individuals.

    More recently, he has shown a true passion and commitment to sustainability and how businesses can adopt new thinking and practices in this area. After studying in this area, he helped our business launch its own ‘Impact’ focused solution, providing clients with new capabilities to better understand and adapt to China’s growing sustainability agenda. I would whole-heartedly recommend and work with Jeremy again.”

    Nick Cakebread - Founder & Co-CEO - Gusto Luxe