For years, social media influencers have played a key role in shaping travel trends and inspiring travelers to visit new destinations. But in the post-pandemic world, more and more consumers want to be away from the crowds and avoid the increasingly popular "Instagram traps." In the travel context, 'de-influencing' would imply that consumers banded together to encourage people not to visit Instagram-famous attractions such as Paul Smith's pink wall or Bali's Swing, for example. Could “'de-influencing” an answer to solve over-tourism?

With the return of in-person meetings, conventions, and events, hotel venues play an important role in ensuring that these events are as environmentally friendly and sustainable as possible.

Sustainable event planning not only helps to protect the environment but also provides customers with the assurance that the company they are supporting is working to reduce its carbon footprint and waste.

After nearly three years of hiatus due to the Covid-19 pandemic, Asia’s travel sector is poised to bounce back in 2023. One of the key activities that travel professionals missed out on during the pandemic was connecting at trade shows. These events have been crucial in establishing new business relationships, locating new partners, launching new products, and sharing knowledge. However, in today's hyper-vigilant society, brands would be wise to reconsider the benefits and drawbacks of attending these events.

Sustainability and guest experience go hand in hand, and hotels that prioritize both are reaping the rewards. Many hotels want to prioritize sustainability, but fear that it would jeopardize delivery of guest experience. Others prioritize guest experience, but neglect important sustainability practices. We spoke with two of the world’s most luxury hotel brands - Four Seasons and Park Hyatt - about how they have implemented sustainability-focused experiences to attract eco-conscious guests and drive more business.

We have had discussions with a number of travel and hotel business leaders who spent more time than desired on figuring out this sustainability certification puzzle. We cannot understate the importance of understanding the benefits and barriers of getting a sustainability certification before you start investing your time, energy, and resources. Let us show you a simple matrix to help you make a quick decision on whether getting a sustainability certification for your business is worth it. If so, which is the right one for you?

It is no longer a secret that well-heeled Asian travelers seek out and stay at sustainability-focused hotels and destinations. The question is whether and how many travel and hospitality businesses in Asia are ready to start their sustainability transition. In the past few months, we have gathered from numerous professionals working in the industry the top 5 challenges that they frequently face in their sustainability journey in Asia. Now, let’s deep-dive into what are the possible solutions and practices of some of the industry players.

The Bangkok-headquartered Six Senses is an award-winning hotel, well-known for its uniquely sustainable hospitality. The brand is synonymous with an eco-chic design that is authentic and timeless. Their properties are in harmony with surrounding natural and cultural landscapes. Since Sonu Shivdasani sold Six Senses in 2012, now under the IHG ownership, the brand has expanded to 22 properties across 17 countries. It has become one of the most desirable hotel brands with discerning Asian travelers.

After developing one of the world’s most sustainable hotels, you expect people to be coming to you in droves by now. But they are not. You have put all your energy and time into creating a product and a service that you are proud of. Not to mention, now you need to market and sell your hotel and travel services. Here are the 4 actions to streamline your sustainability marketing to increase your brand’s invisibility.

As the travel & hospitality industry players are looking to secure high-yield guests from feeder markets for sustained revenue streams to fund staff hiring and transition to new climate economy, Asia is well-placed driving global sustainability agenda this decade. Discover key actions to include in your business plan.

"Saving the planet is now a communications challenge,” said Sir David Attenborough in 2020. Despite countless documentaries, movies, TV series, global conferences, and even unprecedented heatwaves, droughts, and floods, it feels like we are unable to make seismic change. There seems to be a lack of a unifying and compelling narrative amongst marketing, creative and communications professionals. How to fight back?

Most hospitality brands understand that travelers expect more sustainable options. Many small to medium sized businesses struggle to deliver after bearing the financial impact caused by the Covid-19 pandemic. How to prioritize your action items?

With CO2 accounting for nearly 80% of all greenhouse gas emissions, the main cause of climate change, decarbonizing a business is no longer a task of the future but now, irrespective of what size or industry. What actions can a business take to start decarbonizing?