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DOEs ASIA’s travel industry NEED ‘de-influencing’ to get people to travel better?

For years, social media influencers have played a key role in shaping travel trends and inspiring travelers to visit new destinations. But in the post-pandemic world, more and more consumers want to be away from the crowds and avoid the increasingly popular "Instagram traps." In the travel context, 'de-influencing' would imply that consumers banded together to encourage people not to visit Instagram-famous attractions such as Paul Smith's pink wall or Bali's Swing, for example. Could “'de-influencing” an answer to solve over-tourism?

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Asia Sustainable Travel Briefing Jeremy Tran Asia Sustainable Travel Briefing Jeremy Tran

Impress YOUR Guests and Increase Bottom Line with Eco-Conscious Event Services

With the return of in-person meetings, conventions, and events, hotel venues play an important role in ensuring that these events are as environmentally friendly and sustainable as possible.

Sustainable event planning not only helps to protect the environment but also provides customers with the assurance that the company they are supporting is working to reduce its carbon footprint and waste.

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Are you going to attend a travel trade show? Think again.

After nearly three years of hiatus due to the Covid-19 pandemic, Asia’s travel sector is poised to bounce back in 2023. One of the key activities that travel professionals missed out on during the pandemic was connecting at trade shows. These events have been crucial in establishing new business relationships, locating new partners, launching new products, and sharing knowledge. However, in today's hyper-vigilant society, brands would be wise to reconsider the benefits and drawbacks of attending these events.

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Asia Sustainable Travel Briefing Jeremy Tran Asia Sustainable Travel Briefing Jeremy Tran

How these LUXURY hotelS offer sustainability-led guest experiences?

Sustainability and guest experience go hand in hand, and hotels that prioritize both are reaping the rewards. Many hotels want to prioritize sustainability, but fear that it would jeopardize delivery of guest experience. Others prioritize guest experience, but neglect important sustainability practices. We spoke with two of the world’s most luxury hotel brands - Four Seasons and Park Hyatt - about how they have implemented sustainability-focused experiences to attract eco-conscious guests and drive more business.

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Asia Sustainable Travel Briefing Jeremy Tran Asia Sustainable Travel Briefing Jeremy Tran

Is getting a sustainability certification worth it? Here’s how to decide.  

We have had discussions with a number of travel and hotel business leaders who spent more time than desired on figuring out this sustainability certification puzzle. We cannot understate the importance of understanding the benefits and barriers of getting a sustainability certification before you start investing your time, energy, and resources. Let us show you a simple matrix to help you make a quick decision on whether getting a sustainability certification for your business is worth it. If so, which is the right one for you?

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Asia Sustainable Travel Briefing Jeremy Tran Asia Sustainable Travel Briefing Jeremy Tran

How To Overcome The Top 5 Sustainability Challenges For Hotel And Travel Businesses 

It is no longer a secret that well-heeled Asian travelers seek out and stay at sustainability-focused hotels and destinations. The question is whether and how many travel and hospitality businesses in Asia are ready to start their sustainability transition. In the past few months, we have gathered from numerous professionals working in the industry the top 5 challenges that they frequently face in their sustainability journey in Asia. Now, let’s deep-dive into what are the possible solutions and practices of some of the industry players.

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Asia Sustainable Travel Briefing Jeremy Tran Asia Sustainable Travel Briefing Jeremy Tran

How Six Senses has become Synonymous With Eco-Luxury Hospitality for Asian Travelers

The Bangkok-headquartered Six Senses is an award-winning hotel, well-known for its uniquely sustainable hospitality. The brand is synonymous with an eco-chic design that is authentic and timeless. Their properties are in harmony with surrounding natural and cultural landscapes. Since Sonu Shivdasani sold Six Senses in 2012, now under the IHG ownership, the brand has expanded to 22 properties across 17 countries. It has become one of the most desirable hotel brands with discerning Asian travelers.

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